CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are new to marketing your business, you may think ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

A blog can do a lot for a business, from boosting organic search rankings to establishing it as an expert in its industry. However, a blog’s real power shows when readers keep coming back; it means ...

From the benefits of choosing a niche subject to building a community and bringing in income If you haven’t already chosen a blog topic, thinking about your hobbies, passions and personal experiences ...

However, if you’re starting a blog for the purposes of making money, and you’re not actually passionate about writing in the first place, then you’re largely wasting your time. The art of blogging isn ...

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that ...

Some blogs educate, help people collaborate, spark ideas and just plain expand our thought universe. Others stir emotions and anger us or make us laugh. The editors of Computerworld got together and ...

‘Top-notch content’ is the new SEO garbage. ‘Top-notch content’ is the new SEO garbage. is a news writer focused on creative industries, computing, and internet culture. Jess started her career at ...

As much as Upworthy and Buzzfeed get grief over their titles, you can’t argue that their ‘curiosity gap’ titles work. I Thought It Was a Travesty, But Then I Saw This Illustration. I’m kidding.