You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

State insurance regulators picked up work last week to crack down on the deceptive marketing of health insurance products. The Improper Marketing of Health Insurance Working Group is considering ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty Mutual worked its way into consumers' brains over the past decade with a ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

Often alarming, misleading or just plain annoying — when mass tort lawsuit advertisements pop on a TV screen, many consumers instinctually reach for the remote. An expert believes that the ads are ...

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The MarketWatch News Department was not involved in the creation of this content. McAlvany Reframes Gold IRAs as "Wealth Insurance" in Audacious New Ad Campaign DURANGO, Colo., Sept. 18, 2025 ...

MediaAlpha is now a focused P&C insurance customer acquisition marketplace, with 93% of revenue from this segment and minimal health insurance exposure. Q1 results exceeded guidance, with revenue of ...

Insurance is an industry that is not only cutthroat, but also so remarkably boring. With that in mind, it is no surprise that companies that deal in it would feel an obligation to lighten their image ...