Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending, the share of working media dollars has improved 14%, but still remains a ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Amid the ongoing tariff rollercoaster and economic uncertainty, it’s clear ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Programmatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

Sincera’s focus on objective insights could help clients get smarter with their ad spend amid the rise of channels like retail media networks and connected TV. Snapping up Sincera could advance The ...