Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Lopez, programmatic media director ...

Ad spend data from programmatic has become increasingly problematic. Even the Wall Street Journal, which depends on online ad spending, has very publicly recognized the advertising industry is facing ...

Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data ...

Last year closed out with the release of a new Association of National Advertisers survey, revealing that a third of marketers (35%, up from 14% in 2016) have sought to expand their in-house ...

ITN said today it will integrate Comscore audience data into its NXTv Programmatic Hub to give advertisers more precise, audience-based tools for buying local linear television later this year. The ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

Data is the name of the game in today’s marketing world, and the savvy marketer makes use of every data resource to improve every marketing channel, including the medium of the moment: programmatic.

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

Procter & Gamble is testing the idea of Performance Marketing Retail Partnerships and asking retailers across Europe, India, the Middle East and Africa to share their customer data to help the company ...

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...